RU

marketing analyst

Experience: > 2 year
Full time, full day
key skills
In our work, we adhere to a Data Driven approach, so we are looking for a Marketing Analyst who will help the team explore the market, test hypotheses and monitor how changes affect our key indicators.
Market research
Product, marketing, business metrics
ABC, RFM, JTBD, Affinity Index
Cohort analysis
SQL queries
Power BI, Tableau, Qlik
English – B1 – Intermediate
What You’ll Do
— Regularly conduct brand awareness and brand equity research;

— Market research: assessment of capacity and market share;

— Research of the company’s customers and potential audience: determination of relevant research methods, research design creation, processing and validation of the data obtained, research results presentation, hypotheses formulation;

— Planning and forecasting of business metrics;

— Participation in brainstorms and projects of the marketing team /analysts team.
— Regularly conduct brand awareness and brand equity research;

— Market research: assessment of capacity and market share;

— Research of the company’s customers and potential audience: determination of relevant research methods, research design creation, processing and validation of the data obtained, research results presentation, hypotheses formulation;

— Planning and forecasting of business metrics;

— Participation in brainstorms and projects of the marketing team /analysts team.
We expect
— Experience in surveys and interviews conducting and in analyses of the results, knowledge of various methods /platforms / tools for conducting marketing research;

— Knowledge of marketing and product indicators (including LTV, ROI, CPA, CPM);

— Knowledge of approaches to customer segmentation (ABC, RFM and others);

— Ability to write queries using SQL;

— Knowledge of English at the B1 intermediate level and above;

— Experience in forecasting business metrics;

— Experience in cohort analysis;

— Experience in modern analysis methods and frameworks for marketing purposes (JTBD, Affinity Index, etc.);

— Experience in using visualization tools (Power BI, Tableau, Qlik).
— Experience in surveys and interviews conducting and in analyses of the results, knowledge of various methods /platforms / tools for conducting marketing research;

— Knowledge of marketing and product indicators (including LTV, ROI, CPA, CPM);

— Knowledge of approaches to customer segmentation (ABC, RFM and others);

— Ability to write queries using SQL;

— Knowledge of English at the B1 intermediate level and above;

— Experience in forecasting business metrics;

— Experience in cohort analysis;

— Experience in modern analysis methods and frameworks for marketing purposes (JTBD, Affinity Index, etc.);

— Experience in using visualization tools (Power BI, Tableau, Qlik).
As advantage
— Trend, tendencies and correlations, regression analysis;

— Experience with Asian markets;

— Experience with Google Analytics, Appsflyer;

— Experience with Amplitude.
— Trend, tendencies and correlations, regression analysis;

— Experience with Asian markets;

— Experience with Google Analytics, Appsflyer;

— Experience with Amplitude.
We offer
— Work on international markets;

— Official employment;

— Official salary;

— Voluntary Health Insurance with dentistry (including spouse and children);

— Flexible start and end time of the working day;

— Hybrid format of work (2 days in office, 3 at home);

— Free English lessons with our company’s teacher;

— Support and assistance in professional growth (seminars, courses, trainings, internal training);

— Partial compensation for sports and recreation activities (sports, yoga, swimming pool, etc.) and sessions with a psychologist;
— Work on international markets;

— Official employment;

— Official salary;

— Voluntary Health Insurance with dentistry (including spouse and children);

— Flexible start and end time of the working day;

— Hybrid format of work (2 days in office, 3 at home);

— Free English lessons with our company’s teacher;

— Support and assistance in professional growth (seminars, courses, trainings, internal training);

— Partial compensation for sports and recreation activities (sports, yoga, swimming pool, etc.) and sessions with a psychologist;
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